Bring the roots of
Wisconsin into your home

Shop Rooted in Red

over 100 years of harvest

Welcome to Rooted In Red. This is a place for cranberries, home, decor, and natural, local products. Our family was raised on fresh and home grown so that's exactly what we want to share with the world.

a multi generational cranberry farm growing cranberries for over a century

We take pride in growing exceptional cranberries and being proactive stewards of our farm and the environment. We work with the University of Wisconsin to develop cross-pollinated hybrid vines to sustain cranberry farming well into the future.

Charles Dempze grew his first cranberry in central Wisconsin in 1900.

Today, the fourth and fifth generations of Biegel's are owner operators at Dempze Cranberry and King Cranberries in central and west central Wisconsin. "Keeping the family heritage healthy for the next generation is our family goal" says Jamie Biegel.  "Living where we work and play makes us take pride and stewardship responsibility for this special land."

our story


Cranberry Chocolate Bread

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